Baked Games
Alaska Gold Fever
The Challenge
Baked Games was pushing Alaska Gold Fever — a 1896 gold-rush survival sim — into a niche historical-sim audience that traditional ad channels couldn't find. They had a proven product and a fully-built Steam page but needed a burst of pre-launch wishlist momentum in a matter of days, not weeks.
Existing creator outreach was slow and hit-or-miss: personal DMs, long negotiations, unclear deliverables. They wanted a faster, measurable way to put the game in front of short-form audiences and track exactly what each view cost.
The Approach
We opened the campaign on Trapster at a $5 CPM and let it run for three days on TikTok and YouTube Shorts. 17 creators from the survival, historical, and cozy-sim niches self-enrolled — no agency, no contracts, no back-and-forth.
Each creator got Steam keys and a short brief: film your honest first-play reaction. The campaign tracked views in real time and auto-paid creators as thresholds were hit. Baked Games watched the wishlist counter move hour-by-hour from their dashboard.
Results
Top Performing Videos
17 creators across TikTok, YouTube Shorts. Tap a card to watch the post.
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