Mind Creations

Anomaly Control Simulator

TikTokInstagramYouTube Shorts·2 waves
+21,500
wishlists from a standing start

$0.18 per wishlist · 37 creators

Trapster gets dozens of creators posting your game on TikTok, YouTube Shorts and Reels. You pay only for verified views.

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The Challenge

Mind Creations was building a wishlist base from zero for Anomaly Control Simulator — "Papers, Please in an SCP-inspired setting": you're an agent of a secret anomaly control bureau, examining dangerous artifacts, running experiments, and deciding their fate before the world descends into chaos. The Steam page was brand new, with essentially no wishlists and a few dozen followers.

The open question was whether a slow, decision-driven bureaucracy sim could hook short-form audiences at all — and whether that attention would convert into a real wishlist base rather than empty views.

The Approach

The game ran in two back-to-back waves on Trapster at a $5 CPM across TikTok, Instagram Reels, and YouTube Shorts. 37 creators from the horror, simulation, and SCP-adjacent niches self-enrolled across the two waves and shipped 123 videos in total, many recorded once and cross-posted.

The artifact-examination loop and "one wrong call ends the world" tension gave creators an easy hook. Content pulled 33,900+ likes across the campaign, and because views kept accruing after creator caps were hit, the effective CPM settled at $2.48. Over the two waves the Steam page climbed from a standing start to 21,500 wishlists at roughly $0.18 each — tracked in real time from the dashboard.

Results

1,579,487
Views
21,500
Wishlist growth
21,508
Total wishlists
$0.18
Cost per wishlist
$2.48
Effective CPM

How it works

  1. 01

    Sign up and book a call

    Create a free studio account and pick a time. We walk you through a campaign for your game.

  2. 02

    Creators post it

    Gaming creators make dedicated short videos about your game, within days.

  3. 03

    Pay per verified view

    Views are tracked on every post. No retainers, no contracts, no outreach.

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