50 creators generated
wishlists from a single posting day
4.1M views · $0.11 per wishlistTrapster gets dozens of creators posting your game on TikTok, YouTube Shorts and Reels. You pay only for verified views.
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BERGWERK is a mining simulator: build a colliery above ground, then take heavy machines down into procedurally generated depths under the coal region of Grubental. The game has no release date yet, so Aerosoft was building the Steam page well ahead of launch.
Mining sims have a loyal but narrow audience. The question was whether short videos could find those players at scale with no release date to point at.
Strategy
The campaign opened on Trapster at a $5 CPM across TikTok, Instagram Reels and YouTube Shorts.
Every video went live on the same day, 17 October, so the whole roster reached feeds in one wave.
Results
Aerosoft added about 14,000 Steam wishlists at roughly $0.11 each.
50 creators posted 54 videos for 4,052,185 tracked views. TikTok carried 3.47 million of them, and two TikToks passed 600,000 views each. Effective CPM came in at $0.39, under a tenth of the nominal rate.
A game without a release date can still build a real wishlist base when the whole roster posts on the same day.
Featured videos
Top posts by views from 50 creators. Tap a video to watch it.
How it works
- 01
Sign up and book a call
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- 02
Creators post it
Gaming creators make dedicated short videos about your game, within days.
- 03
Pay per verified view
Views are tracked on every post. No retainers, no contracts, no outreach.
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