Aerosoft
The Bus
The Challenge
Aerosoft was preparing to launch Bus, a realistic bus driving simulator, into a crowded sim market. They needed pre-launch wishlist momentum on Steam but had no existing TikTok audience and limited time before release.
The team had tried traditional press outreach, but coverage was slow and not driving discoverable traffic to the Steam page. They needed creator-driven short-form content that could put the game in front of sim-curious audiences fast.
The Approach
We matched 21 vetted creators from the simulation and cozy-games niches on TikTok and YouTube Shorts. Each creator received press keys, the approved gameplay capture pack, and a simple content brief: drive a bus, film your reaction.
Campaign went live on a Thursday at a $5 CPM rate. Creators self-enrolled, recorded over the weekend, and posted Friday through Monday. All content was organic, no scripts, no takes-two — just genuine first impressions.
Results
Top Performing Videos
21 creators across TikTok, YouTube Shorts. Tap a card to watch the post.
“We've been doing creator campaigns for years. Trapster was the first time I saw wishlists moving in real time from a dashboard. The cost per wishlist came in under a quarter of what we usually pay on paid ads.”
Andreas Berger
Marketing Lead, Aerosoft
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