Brightika
Clay Clinic
$0.16 per wishlist · 16 creators
Trapster gets dozens of creators posting your game on TikTok, YouTube Shorts and Reels. You pay only for verified views.
Sign up your studio for freeThe Challenge
Brightika was launching wishlists from zero for Clay Clinic — a chaotic co-op medical job sim for up to 6 players: treat clay patients, run risky procedures, fix your friends' mistakes, and survive each shift without too much malpractice. The Steam page was brand new, with a standing start of zero wishlists.
The premise is pure short-form fuel — friends causing medical chaos together — but Brightika needed to prove creator-driven distribution could build a real wishlist base fast, before the launch window closed.
The Approach
The campaign opened on Trapster at a $5 CPM across Instagram Reels, TikTok, and YouTube Shorts, with the full budget deploying inside a single day. 16 creators from the co-op, comedy, and casual-gaming niches self-enrolled and shipped 34 videos, many cross-posted across platforms.
The friends-doing-surgery chaos travelled: content pulled 88,000+ likes at a 3.6% like rate, with a breakout Instagram Reel hitting 598,000 views and Reels delivering 1.5M of the 2.48M tracked views. Because views kept accruing after creator caps were hit, the effective CPM settled at $1.09 — and the Steam page climbed from zero to 16,750 wishlists at roughly $0.16 each, tracked live from the dashboard.
Results
Top Performing Videos
16 creators across Instagram, TikTok, YouTube Shorts. Tap a card to watch the post.
How it works
- 01
Sign up and book a call
Create a free studio account and pick a time. We walk you through a campaign for your game.
- 02
Creators post it
Gaming creators make dedicated short videos about your game, within days.
- 03
Pay per verified view
Views are tracked on every post. No retainers, no contracts, no outreach.
Ready to grow your Steam wishlists?
Create a free studio account and book a short call. We'll plan a campaign for your game. Pay only for verified views.