Aerosoft
Forensics: Crime Scene Detective
The Challenge
Aerosoft was building pre-launch momentum for Forensics: Crime Scene Detective — a realistic forensic-investigation sim built with guidance from the State Criminal Police Office Rhineland-Palatinate (LKA RLP), heading to Steam, PS5, and Xbox on July 13. The Steam page was live but wishlists were still in the low thousands, and a methodical, evidence-driven detective game is a tough sell to short-form audiences trained on instant hooks.
The open question was whether TikTok and Reels viewers would engage with a slow, cerebral genre at all — and whether that attention would convert into Steam wishlists ahead of the multi-platform launch.
The Approach
The campaign opened on Trapster at a $5 CPM across TikTok, YouTube Shorts, and Instagram Reels under the #forensicsgame tag. 16 creators self-enrolled and shipped 36 videos in a tight three-day window, each leading with a strong hook into the crime-scene-to-lab loop: dusting for prints, matching DNA, reconstructing bullet trajectories.
The hook landed hard. Content earned 66,000+ likes at a 5.6% like rate, with one creator breaking out to 412,000 views on a single TikTok. Because views kept accruing after creator caps were hit, the effective CPM settled at $1.36 — one of the lowest costs-per-view across any Trapster campaign — and Aerosoft added 7,000 Steam wishlists in three days at $0.23 each, tracked in real time from the dashboard.
Results
Top Performing Videos
16 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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