Galactic Vault

The Challenge

Galactic Vault is a movement shooter crossed with a roguelike: sprint, slide and dash through high-tech vaults while stacking gun upgrades, abilities and grenades into absurd builds. Fast shooters are a crowded shelf on Steam, and the page was growing by only about five wishlists a day before the campaign.

MeepMeep Games needed the build-crafting chaos in front of action players, across as many creators as possible.

The Approach

Tiered CPM at $7 / $5 / $3 across TikTok, YouTube Shorts and Instagram Reels, tagged #galacticvault.

30 creators posted 59 videos over four days. No single clip broke out; the reach came from a wide spread of creators instead, with tracked views at 357,140 and an effective CPM of $4.48.

The Steam page went from 20,176 to 21,483 wishlists across the campaign window, +1,307, most of it in a single jump during the posting days, for a cost per wishlist of $1.22.