Aerosoft
Global Rescue
The Challenge
Aerosoft was launching Global Rescue, a new rescue-service simulator, into a cooperative-sim audience that overlaps with city-builders and disaster games. They needed a cross-platform content burst around the PS5/Xbox release announcement and Steam page spin-up — not just one platform, and not just one demo.
Previous launches relied on press + Reddit threads, which drove some traffic but couldn't quantify wishlist conversion. They wanted short-form creators producing first-look reactions across TikTok, YouTube Shorts and Instagram Reels in parallel.
The Approach
We opened the campaign on Trapster at a $5 CPM covering all three shorts platforms. 18 creators from the simulation, survival-crafting, and cozy-management niches self-enrolled — several cross-posted the same footage to TikTok, YouTube Shorts and Instagram Reels, maximizing reach per recording.
The Steam page was ready to receive traffic, each creator got a key pack and a 3-line brief: play, react, post. No scripts, no approval rounds. Wishlist snapshots updated hour-by-hour from the dashboard so Aerosoft could see exactly which creators were converting viewers into wishlisters.
Results
Top Performing Videos
18 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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