Mirago Games
JOIN US
$0.50 per wishlist · 41 creators
Trapster gets dozens of creators posting your game on TikTok, YouTube Shorts and Reels. You pay only for verified views.
Sign up your studio for freeThe Challenge
Mirago Games was driving a launch-window awareness spike for JOIN US — a 1–4 player co-op survival game where you start your own doomsday cult: recruit followers, build a compound, customize your beliefs, and fight to survive the apocalypse. The Steam page already carried serious anticipation, sitting north of 330,000 wishlists, so this wasn't a cold-start problem — it was a concentration problem.
The question was whether enough creators could publish inside a single launch window to make the game feel unavoidable on short-form, rather than trickling out one post at a time.
The Approach
The campaign opened on Trapster with tiered CPM pricing from $6 — set above the usual $5 to win the strongest creators — across TikTok, YouTube Shorts, and Instagram Reels. 41 creators self-enrolled and shipped 75 videos, and the full budget was deployed inside roughly two days.
The cult premise did the work: recruit-your-friends chaos, compound-building, apocalypse survival. TikTok carried the reach with 1.14M of the 1.6M tracked views — one breakout hitting 593,000 on its own — while Reels and Shorts filled in cross-platform coverage. Because views kept accruing after creator caps were hit and tiered pricing pushed spend toward lower-rate tiers, the effective CPM settled at $2.48, well under the nominal rate, and the Steam page added roughly 8,000 wishlists across the window.
Results
Top Performing Videos
41 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
How it works
- 01
Sign up and book a call
Create a free studio account and pick a time. We walk you through a campaign for your game.
- 02
Creators post it
Gaming creators make dedicated short videos about your game, within days.
- 03
Pay per verified view
Views are tracked on every post. No retainers, no contracts, no outreach.
Ready to grow your Steam wishlists?
Create a free studio account and book a short call. We'll plan a campaign for your game. Pay only for verified views.