Brightika
Under the Disco Lights
The Challenge
Brightika was pushing Under the Disco Lights — an 80's bar simulator with a stylized aesthetic — into a cozy-sim audience that overlaps with retro-theme fans and management-game players. The visual hook is strong on video, but the team had no proven short-form distribution channel and wanted to validate creator-driven marketing before scaling paid ads.
They needed a controlled test: real creators, real cost-per-wishlist data, across the three shorts platforms that drive the bulk of discovery today.
The Approach
Campaign opened at $5 CPM on TikTok, YouTube Shorts, and Instagram Reels over twelve days. 22 creators self-enrolled from the cozy-sim, retro-game, and simulation niches. Many recorded once and cross-posted across all three platforms, producing 46 unique pieces of content in total.
No agency, no negotiation. Each creator received a Steam key and a one-paragraph brief, then posted on their own schedule. Brightika tracked wishlist velocity in real time and could pause or extend the campaign at any point based on the numbers.
Results
Top Performing Videos
22 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
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