Brightika
Under the Disco Lights
$0.25 per wishlist · 22 creators
Trapster gets dozens of creators posting your game on TikTok, YouTube Shorts and Reels. You pay only for verified views.
Sign up your studio for freeThe Challenge
Brightika was pushing Under the Disco Lights — an 80's bar simulator with a stylized aesthetic — into a cozy-sim audience that overlaps with retro-theme fans and management-game players. The visual hook is strong on video, but the team had no proven short-form distribution channel and wanted to validate creator-driven marketing before scaling paid ads.
They needed a controlled test: real creators, real cost-per-wishlist data, across the three shorts platforms that drive the bulk of discovery today.
The Approach
Campaign opened at $5 CPM on TikTok, YouTube Shorts, and Instagram Reels over twelve days. 22 creators self-enrolled from the cozy-sim, retro-game, and simulation niches. Many recorded once and cross-posted across all three platforms, producing 46 unique pieces of content in total.
No agency, no negotiation. Each creator received a Steam key and a one-paragraph brief, then posted on their own schedule. Brightika tracked wishlist velocity in real time and could pause or extend the campaign at any point based on the numbers.
Results
Top Performing Videos
22 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
How it works
- 01
Sign up and book a call
Create a free studio account and pick a time. We walk you through a campaign for your game.
- 02
Creators post it
Gaming creators make dedicated short videos about your game, within days.
- 03
Pay per verified view
Views are tracked on every post. No retainers, no contracts, no outreach.
Ready to grow your Steam wishlists?
Create a free studio account and book a short call. We'll plan a campaign for your game. Pay only for verified views.