Very Safe Dino Park 🦖

The Challenge

Very Safe Dino Park is a chaotic one to four player park sim: feed the dinosaurs, clean up after them, and survive the job. The game was already out and sitting above 106,000 wishlists, so the question for Panic Stations wasn't awareness from zero. It was whether short-form creators could still move a page that size in a measurable way.

The premise does a lot of the work. A park that is "very safe" right up until it isn't is exactly the kind of setup that lands in fifteen seconds of vertical video.

The Approach

Flat $5 CPM across TikTok, YouTube Shorts and Instagram Reels, tagged #verysafedinoparkpartner.

33 creators posted 67 videos, almost all of them over two days. One TikTok carried the campaign to another level: a single clip passed 731,000 views, and the rest of the roster added a steady base under it. Tracked views reached 1,566,407 with 23,495 likes, at an effective CPM of $1.02, about a fifth of the nominal rate.

The Steam page went from 106,757 to 122,458 wishlists across the campaign window, +15,701, which puts cost per wishlist at $0.10.