Brightika
Warhounds
$0.53 per wishlist · 23 creators
Trapster gets dozens of creators posting your game on TikTok, YouTube Shorts and Reels. You pay only for verified views.
Sign up your studio for freeThe Challenge
Brightika was building pre-launch momentum for Warhounds — a turn-based tactics game about an elite mercenary squad, inspired by XCOM and Jagged Alliance. The Steam page was live at announcement stage, and the genre is famously slow-burn: tactics fans are loyal but scattered, hard to target with paid ads, and nobody's default idea of a short-form audience.
The open question was whether TikTok and Shorts viewers would engage with a thinking-player's genre at all — and whether that attention would convert into Steam wishlists rather than empty views.
The Approach
The campaign opened on Trapster at a $7 CPM — deliberately above the usual $5 — to win the strongest shorts creators in the strategy and gaming niches. 23 creators self-enrolled and shipped 67 videos across TikTok, YouTube Shorts, and Instagram Reels under the #warhounds tag.
Creators found the hooks themselves: "XCOM but no fake RNG," true ballistics, the old-school action-movie squad fantasy. The angle landed — content pulled 18,700+ likes at a 4.6% like rate, and because views kept accruing after creator caps were hit, the effective CPM settled at $5.18.
Results
Top Performing Videos
23 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
How it works
- 01
Sign up and book a call
Create a free studio account and pick a time. We walk you through a campaign for your game.
- 02
Creators post it
Gaming creators make dedicated short videos about your game, within days.
- 03
Pay per verified view
Views are tracked on every post. No retainers, no contracts, no outreach.
Ready to grow your Steam wishlists?
Create a free studio account and book a short call. We'll plan a campaign for your game. Pay only for verified views.