Loopr Marketing

ZOMBUTCHER

TikTokYouTube ShortsInstagram·3 days
+7,400
wishlists in 3 days

$0.22 per wishlist · 18 creators

Trapster gets dozens of creators posting your game on TikTok, YouTube Shorts and Reels. You pay only for verified views.

Sign up your studio for free

The Challenge

Loopr Marketing was building a pre-launch wishlist burst for ZOMBUTCHER — a monster business simulator where you run a Louisiana butcher shop by day and hunt humans by night. The double-life premise, dark-humor tone, and a planned June 11 launch meant Loopr needed a fast wishlist push WITHOUT the usual back-and-forth of influencer outreach.

The pitch was visual gold for short-form — day/night tonal flip, stealth-killer mechanics, weird shop-management progression — but Loopr had no proven distribution channel for that audience and a tight pre-launch runway.

The Approach

Campaign opened on Trapster across TikTok, YouTube Shorts, and Instagram Reels at a $5 CPM with auto-approval, so creators could publish without queueing. 18 creators from the simulation, horror-comedy, and stealth-game niches self-enrolled; many recorded once and cross-posted across all three platforms.

Each creator received Steam keys, the campaign brief with content angles ("the double-life premise," "day/night tonal flip," "stealth + shadow mechanics"), and the hashtag #zombutcherpartner. No scripts, no take-twos. Loopr watched wishlist velocity hour-by-hour from the Steam impact dashboard and pulled the trigger to extend or pause based on real numbers.

Results

568,000
Views
7,400
Wishlist growth
16,400
Total wishlists
$0.22
Cost per wishlist
$2.81
Effective CPM
157
Steam followers gained
“$0.22 per Steam wishlist — best ROI we've seen on any indie launch channel. Set up in 10 minutes.”

Loopr Marketing

Marketing agency

How it works

  1. 01

    Sign up and book a call

    Create a free studio account and pick a time. We walk you through a campaign for your game.

  2. 02

    Creators post it

    Gaming creators make dedicated short videos about your game, within days.

  3. 03

    Pay per verified view

    Views are tracked on every post. No retainers, no contracts, no outreach.

Ready to grow your Steam wishlists?

Create a free studio account and book a short call. We'll plan a campaign for your game. Pay only for verified views.