Loopr Marketing
ZOMBUTCHER
The Challenge
Loopr Marketing was building a pre-launch wishlist burst for ZOMBUTCHER — a monster business simulator where you run a Louisiana butcher shop by day and hunt humans by night. The double-life premise, dark-humor tone, and a planned June 11 launch meant Loopr needed a fast wishlist push WITHOUT the usual back-and-forth of influencer outreach.
The pitch was visual gold for short-form — day/night tonal flip, stealth-killer mechanics, weird shop-management progression — but Loopr had no proven distribution channel for that audience and a tight pre-launch runway.
The Approach
Campaign opened on Trapster across TikTok, YouTube Shorts, and Instagram Reels at a $5 CPM with auto-approval, so creators could publish without queueing. 18 creators from the simulation, horror-comedy, and stealth-game niches self-enrolled; many recorded once and cross-posted across all three platforms.
Each creator received Steam keys, the campaign brief with content angles ("the double-life premise," "day/night tonal flip," "stealth + shadow mechanics"), and the hashtag #zombutcherpartner. No scripts, no take-twos. Loopr watched wishlist velocity hour-by-hour from the Steam impact dashboard and pulled the trigger to extend or pause based on real numbers.
Results
Top Performing Videos
18 creators across TikTok, YouTube Shorts, Instagram. Tap a card to watch the post.
“$0.22 per Steam wishlist — best ROI we've seen on any indie launch channel. Set up in 10 minutes.”
Loopr Marketing
Marketing agency
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