Free research report · October 2026
Game Marketing Insights From 35,000 Creator Videos
Real data, performance benchmarks and actionable insights for game studios and publishers. Built from completed Trapster campaigns on TikTok, Instagram Reels and YouTube Shorts.
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What's inside
Gaming Video Virality
The real odds of a gaming video reaching 100K or 1M views, and where the views come from.
Genre Performance
9 genres compared on median views and breakout rate, from MMO to strategy.
Platform Comparison
TikTok vs. Reels vs. YouTube Shorts: which one gives reach, a steady floor or the strongest reaction.
Player Engagement
Likes, comments and shares per 1,000 views, by platform and by genre.
Real Campaign Cost
Paid vs. effective CPM and how many views each budget range actually delivers.
Creator Impact
How much of a campaign the top creators carry, and why volume beats picking winners.
Launch Timing
Pre-launch, launch window or post-launch, and how fast views arrive on each platform.
5 Lessons
What to do with these insights in your next creator campaign.
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